Indonesia Fashion Week is the first fashion event which combines fashion shows and trade show. This event is not just showcasing latest designers with extravagant fashion shows but also providing a complete fashion exhibition (ranging from Women’s wear (Muslim, Casual, Cocktail & Party), men’s wear & kids wear, Accessories and Textile), seminars and competitions. All of these have one aim that is to accelerate the growth of local fashion Industry. This event unites all important elements of fashion from designers, academic institutions, business, association to government.
The first Indonesia Fashion Week was held on 23-26 February 2012 at JCC, Jakarta. The biggest fashion event had 405 booths with 380 local brands participating. Not less than 114 designers had take part in this event and successfully drawn 32.351 visitors in 4 days.
Afterwards, me and my friends went to Brighspot Market at Grand Indonesia. Brightspot Market was founded in early 2009 with the goal of showcasing young, independent fashion and product designers along side unique retailers and international streetwear brands. After only a few Brightspot Markets, Indonesian brands have taken center stage in Jakarta and beyond. Simultaneously, the international products featured in Brightspot Market have gained cool cult status in the local market. Attendance has gone from just over 5000 visitors at our first event to 57,000 at our last event in June 2012. In the last few years, Brightspot has gone from being a market of all things cool to a full-blown cultural phenomenon. People in the know have come to trust Brightspot as the front-runner for new fashion and style in Indonesia.
Me and my friends took a photo in Brighspot: